Album Review: Alexis Jordan - Alexis Jordan

Alexis Jordan - Alexis Jordan

Whilst only 18 years old, Alexis Jordan has spent over half a decade to make it big in the music industry. Eliminated in the 2006 semi-finals of America's Got Talent, Jordan and her family moved to Atlanta and stuck loads of videos on YouTube which got millions of views (remind you of the tactics of another teenage pop sensation?)

Signed to Jay-Z's label, Jordan's self-titled album is squarely aimed at the mainstream pop/R&B market. Singles Happiness and Good Girl both reached the UK Top Ten and are decent enough pop records. From there, the album doesn't live up to those standards but is an inoffensive enough listen.

Jordan is going to have to get better material to be the new Rihanna and reduce the influence of her producers (her voice is autotuned to within an inch of its uniqueness) to be the new Leona Lewis. However, whilst Alexis Jordan is pretty instantly forgettable, I could listen to it time after time without ever feeling the need to turn it off. That's half the battle won.